Retail Opportunity Mapping 

Launching into new retail locations?

  • See exactly where demand is unmet and act with confidence.
  • Stop wasting budgets on low-potential regions.
  • Get insights in under 14 days (≈5 days for pilots).
Get started
Mapular Retail Opportunity Mapping -2

Where to expand next?

X Blind Spots

You don’t know where real demand is growing. Execs are unsure which markets to prioritize, sales reps chase the wrong retailers, and marketing wastes budget activating low-return regions.



X Wasted Budget

Campaigns keep leaking money into regions with little growth potential. ROI drops, high-demand regions stay untapped, and competitors take the lead. 

X Expansion Risk

Lack of clear demand signals makes it harder to justify spend or support retailer conversations.


 

 

Sound familiar? You’re not alone.

Brands know smarter expansion is key,
but with fragmented data, they're still forced to guess.

Turn scattered signals into a clear growth map.

Our Retail Opportunity Mapping provides actionable outputs - in less than 14 days.

Retail Demand Map (by ZIP CODE)

Demand vs. current footprint, as a ready PDF report or optional interactive map.

Ranked Opportunities (Regions)

Prioritized regions with unmet demand, delivered as slides + spreadsheet.

Concise Report


Clear, shareable outputs that guide your next expansion move.

Mapular Retail Opportunity Mapping Retail Demand Map by ZIP Code

What it means for you:

  • See exactly where demand is unmet and act with confidence..
  • Stop wasting budgets on low-potential regions to put spend where ROI is highest and avoid returns.
  • Save weeks of prep time with insights delivered in under 14 days (typically ~5 days for pilots).

Low effort setup. No BI team required. Just an on-demand analysis that shows you where to grow next.

In 3 simple steps, you’ll have your growth map:

Retail Opportunity Mapping Data Sources

1. Connect your data

Quick CSV export for a one-off pilot, or API connection for ongoing updates.

Data Inputs We Use

  • Shopify sales, Google Ads, Meta campaigns, Klaviyo engagement, demographic data, and your retailer lists.

  • This ensures the analysis reflects your demand signals, not just generic market data.

 

Mapular Retail Opportunity Mapping Data Sources-1

2. We run the analysis

Our system ingests, processes, and analyzes your data automatically in days.

  • Insights in under 14 days (typically ~5 days for pilots)
Mapular Retail Opportunity Mapping Demand Matching

3. Get your growth map

A ready-to-use Retail Opportunity Map: 

  • Visual overlay of demand vs. current coverage at ZIP-level.

  • Separate overlays (demand + coverage) or a combined demand-to-coverage ratio map, showing both relative gaps and total demand.

  • Format: PDF map and an interactive version for deeper exploration.

 

Book Your Retail Opportunity Mapping

Insights in under 14 days (typically ~5 days for pilots)

Available as a one-off analysis or recurring refresh.

Low effort setup. No BI team required.

Guesswork leads to wasted budgets and missed opportunities. With Retail Demand Mapping, every move is grounded in demand data.

Transparent Pricing.

Start lean with the Retail Demand Map, then add Retailer Rankings or Regional Sales Briefs when you’re ready to expand.

 

Basic: Retail Demand Map

Shows where demand exists, where it’s already met, and where gaps are.

€ 3,000 /one-off

Includes

  • Map of unmet demand vs. your footprint (by ZIP code)
  • Delivered as PDF + spreadsheet
  • Quarterly (annual contract) packages available: €2,500 per analysis
  • No hidden fees. No long contracts.
Get started

Add-On: Retailer Rankings

Identify your next high-potential retail locations before your competition does.

€ 1,500 /one-off

Includes

  • Prioritized list of retailers/accounts to target first
  • Delivered as spreadsheet
  • No hidden fees. No long contracts.
Get started

Add-On: Regional Sales Briefs

Ready-to-use pitch material to convince retail partners with local proof.

Price /on request

Includes

  • Combines demand signals, demographics, and competitor context.
  • One-pager profiles per priority region.
  • Ready to use in sales pitches to convince retail partners with local proof.
  • No hidden fees. No long contracts.
Contact sales

From scattered signals to confident decisions.

Frequently asked questions

What exactly do I get with the Retail Opportunity Mapping?

You receive a Retail Opportunity Map that shows where consumer demand is growing versus where your brand has coverage gaps,  down to ZIP-code level. You can choose between a PDF version for easy sharing or an interactive map for deeper exploration.
You can add the Retailer Ranking or Regional Sales Brief at any time. 


How is this different from generic market reports?

Most market research reports are broad, outdated, or based on averages across the industry. Our Retail Opportunity Mapping is tailored to your brand, using your own signals (Shopify, Google Ads, Meta, Klaviyo, retailer lists) combined with external demographic data. Instead of generic trends, you get actionable, real-time insights that point to your highest-growth regions.


Which data sources do you use?

We combine your first-party data with proven external datasets:

  • Shopify sales data

  • Google Ads and Meta campaign performance

  • Klaviyo engagement signals

  • Demographic data (population, income, age distribution)

  • Retailer account lists

This mix ensures that your demand mapping reflects your actual market performance . 

Do we need to hire a BI team to use this?

No. The output is built for marketing, sales, and C-level executives. You receive ready-to-use reports and visual maps. No need for GIS tools or data analysts. Everything is designed to plug directly into sales meetings, marketing planning, and boardroom discussions.

How fast do we get results?

Your Retail Demand Map delivers insights in under 14 days (typically ~5 days for pilots). 

Who in my team benefits most from the Growth Map?

  • Marketing teams: Plan offline campaigns, influencer activations, and regional launches.

  • Sales teams: Prioritize retailers, support field sales, and back up account negotiations with data.

  • C-level / strategy: Decide where to invest resources and reduce expansion risk.

In short: everyone who touches growth and expansion decisions.

Can this integrate with our existing tools?

Yes. The Growth Map is available as a PDF report, but we can also provide the data for export into your CRM, dashboards, or sales decks. This means your demand mapping insights don’t live in a silo. So they flow directly into your sales and marketing workflows.

How do we start?

It’s simple:

  1. To start, just schedule a call with our experts.

  2. Share your data inputs (Shopify, Ads, Klaviyo, retailer list). We process and build your Growth Map.

  3. You get a ready-to-use report in just a few days.

From there, you’ll have a data-backed growth plan toavoid wasted budget, and confidently plan your next expansion.

 

Ready to Find Your Next Growth Spot?

Insights in under 14 days (pilots ~5 days)

Flat fee. No long contracts.

Low effort setup. No BI team required.

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Mapular's location intelligence experts transform your scattered consumer and retail signals into actionable insights that fuel smarter expansion.