Peter Rose is the Founder and CEO of Mapular, a Berlin-based location intelligence SaaS startup specializing in omnichannel analytics for retailers and brands through geospatial data and location intelligence solutions. Mapular's Consumer Analytics AI empowers brands to analyze individual stores, entire chains, or brands within their own or third-party retail, optimizing their value chain—from site selection and supply chain management to targeted omnichannel marketing—and accurately measuring marketing ROI, driving faster, more predictable growth and scalable operations.

With a foundation in data engineering, analytics, and solutions architecture, I’ve built end-to-end geospatial platforms that guide retailers and direct-to-consumer brands to smarter decisions. At Mapular, I lead our team in transforming complex spatial datasets into clear, actionable insights. whether optimizing store footprints, fine-tuning marketing spend by catchment area, or uncovering untapped demand. My work bridges the gap between online behavior and brick-and-mortar performance, helping brands accelerate growth through location intelligence. Beyond the tech, I’m passionate about lean processes, scalable solutions, and crafting strategies that deliver measurable business value.